Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

• Subscribe to, download, and listen to podcasts
• Get the right hardware and software
• Plan, record, edit, and release your own podcast
• Incorporate music, sweeps, interviews, and other elements
• Connect with listeners using blogs, live chats, and user-created content
• Profit from your podcast through advertising, networking, and merchandising
• Tap into support services for help with production, hosting, bandwidth, and more
• Create customer-focused or business-to-business podcasts

Introduction

PART I: GET STARTED WITH PODCASTING

Ch. 1: What is Podcasting?

Ch. 2: Who is Podcasting and Why?

Ch. 3: Find Podcasts that Suit Your Interests

Ch. 4: Download and Subscribe to Podcasts

Ch. 5: Listen to Podcasts on your Computer or MP3 Player

PART II: PRODUCE YOUR FIRST PODCAST

Ch. 6: Get the Hardware You'll Need

Ch. 7: Work with Podcasting Software

Ch. 8: Record Your First Podcast

Ch. 9: Edit the Podcast

Ch. 10: Distribute and Promote your Podcast

PART III: REFINING YOUR PODCAST CONTENT

Ch. 11: Determine What your Podcast Should Accomplish

Ch. 12: Define Your Audience

Ch. 13: Decide On the Right Format and Tone

Ch. 14: Incorporate Standard Podcast Elements

Ch. 15: Connect with Listeners

PART IV: MAKE MONEY WITH YOUR PODCAST

Ch. 16: Get Advertising and Sponsorship

Ch. 17: Boost Your Listener Base with Podcast Networks

Ch. 18: Sell Merchandise Through Your Podcast

Ch. 19: Tap Into Podcasting Support Services

PART V: USE PODCASTS AS A BUSINESS COMMUNICATION TOOL

Ch. 20: Learn How Businesses are Podcasting Today

Ch. 21: Strategize Your First Business Podcast

Ch. 22: Podcast to Your Customers and Consumers

Ch. 23: Podcast to Build Your Company's Reputation

Ch. 24: Produce a Business-to-Business Podcast

Ch. 25: Use Internal Podcasts in Your Business

Ch. 26: Use a Podcast to Help Your Small Business Compete with the Big Boys

PART VI: APPENDIXES

Appendix A: Podcasting Products and Services

Appendix B: Glossary